It’s a dream come true for a “probinsyana” like Apple Allison!

I first met this bicolana tourism advocate when I was invited by Mayor Tito Sarion to attend the #Daet On the DOT Digital Marketing Bootcamp last April 1-3, 2014.  She’s our speaker for the said 3-day bootcamp.  I’m so impressed with the vast of knowledge she had in terms of digital marketing. I admired her because of her willingness to unselfishly share the things she knew about digital marketing.  Since then, we started communicating with each other about work and events related to tourism promotion especially here in Daet.  Shared moments with her during the #Date in Daet (DID) 2014, 22nd Pinyasan Festival celebration and other tourism promotion advocacies. Her wit and enthusiasm in doing and sharing her craft is truly remarkable.


Now that she’s been invited to be one of the speakers for the DIGITAL INFLUENCERS MARKETING (DIM) SUMMIT 2014 at the SMX Convention Center on September 13, 2014, I must say that she truly deserve to be given such opportunity because she has a lot of things and wisdom to share that are noteworthy!


Apple Allison Perez, digital marketing advocate and founder of Sole Searching Soul will speak at the upcoming 3rd Digital Influencers Marketing Summit Manila at SMX Convention Center, SM Mall of Asia on September 13, 2014.

The #DIMSummit aims to empower entrepreneurs, marketers, and advertisers with insights on working with influencers and brand advocates. It is an ideal conference for current and aspiring influencers, thought leaders as well as recognized brand advocates. Highlight of the event includes the keynote of Mr. Anton Diaz of Our Awesome Planet about expanding Digital Influence outside of the Philippines. This is very relevant with the forthcoming ASEAN 2015 integration.

Ms. Apple Allison will share her experiences as one of the panel for the topic about Promoting Tourism, Travel, Culture through Digital Influencers and Social Media. As the marketing manager of the most recognized and awarded hotel in Bicol for the past 3 years, she will share how independent brand like Avenue Plaza Hotel can utilize the power of social media to leverage its equity and service by staying connected with its customers. As a tourism advocate, she will also give practical tips on how to tap digital influencers and create network of ambassadors to promote tourism, travel and culture. This is ideal especially for aspiring digital marketers who are handling homegrown brands and SMEs in the countryside to become recognized worldwide.

Her passion for patronizing and promoting Philippine destinations was fueled when she heard Charie Villa talked about the many great reasons why we should “Choose Philippines” first despite all the challenges. Since then, she became an avid supporter & partner of, the tourism advocacy website of ABS-CBN and now one of their Travel Insiders.

As a firm believer of Fun Theory, it is no surprise that Apple Allison is also big supporter of It’s More Fun in The Philippines campaign by the Department of Tourism. Aside from her blog posts and social media accounts, Apple Allison spreads the word about the fun in our country by being one of the most active Fun Ambassadors. She’s currently one of the Top 3 Fun Ambassadors with high fun score which she earned by posting about her fun travels and Philippine discoveries as well as creating and sharing It’s More Fun memes to her network.

She firmly believes in the power of internet and social media in promoting tourism and it must involve the community. In her previous projects and work experiences, she highlighted the importance of collaboration with fellow influencers and members of the online community to engage the locals to actively promote independent enterprises, local brands and emerging tourist destinations.

In May 2014, she spearheaded Date in Daet, a tourism advocacy campaign which brings bloggers, businesses and key stakeholders closer to Daet, the capital town of Camarines Norte and the no.1 Most Competitive Municipality in the Philippines.  Camarines Norte News editors were invited in this tourism advocacy.  Showing our fair share in this advocacy, we wrote the article 5 Reasons to Lose Your Diet in Daet!


Attendees to the DIM Summit 2014 can expect a highly-interactive session with digital marketing practitioners. Be inspired and learn from Ms.Apple Allison and other well experienced speakers. Make yourself and your brand relevant online by sparking participation and collaborations. Session starts at 9 AM with the introduction of event participants as a warm-up to the event.

Complete details can be found at

To know more about Ms.Apple Allison’s journey to SMX and the influencers who influenced her, visit

Visit her blog at and check her social media accounts.

Instagram @msappleallison

Facebook Page Sole Searching Soul

Twitter @soleSsoul

Youtube Channel  Sole Searching Soul



One of things that make DIM Summit different is its line of speakers who despite their limited resources were able to make a difference for themselves and the markets they serve. The organizer aims for the participants to be inspired by them, gain insight, and reflect on their own digital influencer potential. More than just a summit, you will also have unlimited access to free learning programs and materials for 1 year.

The event is a prime gathering of digital influencers, DigitalFilipino Club members, emerging influential bloggers, real estate service professionals, tourism advocates, and various  retail and service industry practitioners.

For 2014, they are also integrating the Digital Influencer Boot Camp community  to supplement the digital influencer community build-up. This way, you get to build your connection with fellow digital influencers through regular sharing of information and insights. For more info, visit



8:00 AM to 8:45 AM       REGISTRATION

8:45 AM to 9:30 AM       Welcome and Participants introduction

9:30 to 9:50 AM             Compete or Collaborate? Expanding your Digital Influence outside of the Philippines (ASEAN and beyond)

Speaker: Anton Diaz, Our Awesome Planet

 10:00 to 10:20 AM         The CEO as a Digital Thought Leader

Speaker: Pacita “Chit” Juan, Entrepreneur

 10:30 to 11:15 AM         Promoting Tourism, Travel, Culture through Digital Influencers and Social Media (PANEL)

Speakers / Panelists: Jonji Gonzales –,

Apple Allison Perez – Digital Marketer and blogger        

(more to be added)

11:30 AM to 11:50 AM   MAJOR SPONSOR TALK

12:00 PM to 1:00 PM     Lunch Break

1:00 PM to 1:45 PM       Promoting and Selling Real Estate Properties Online (PANEL)

Speakers / Panelists: Licensed Real Estate Brokers – Gigi Bonquin,

Benjamin Palaroan Jr., Ariel Pagdanganan (Profriends) (more to be added)

 2:00 PM to 2:45 PM       Increasing and Measuring Digital Influence and Marketing Effectiveness

in Search, E-Mail, and Social Media (PANEL)

Speakers / Panelists: Mannix Pabalan (Hashtag Digital), Mel Dominguez (Dominguez Marketing) (and more to be added)

 3:00 PM to 3:45 PM       Building Sustainable Communities and Movements (PANEL)

Speakers / Panelists: Lace Llanora (Vanilla Digital),

Ron Cirujano (Elance), Rosario Juan (and more to be added)

4:00 PM to 4:45 PM       Bloggers as Digital Influencers (PANEL)

 NOTE: Topics and speakers are subject to change. Please check the official event page for latest update.


Registration Fee is Php 4,500 per participant. Aside from attending the 1 day summit, this will also give participants 1-year access to all free and paid e-learning offerings (including upcoming ones) on the Digital Filipino website.

For group, student rate and other inquiries, please directly contact Ms.Janette Toral.


For inquiries about this event, please contact Janette Toral (send a private message). She can also be reached through mobile at 0920-9508696 or via Twitter @digitalfilipino. (You can also check out the photo archives of #DIMSummit in Manila’2012Cebu’2012La Union ’2013Rizal’2013Manila’2013)

Eliza Llovit


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