BICOL’S PRIDE: TAMBALAN 2.0?

BICOL’S PRIDE: TAMBALAN 2.0?

In a time where digital content creators and traditional radio personalities often exist in separate spheres, a unique partnership has bridged the gap—bringing fresh energy and regional pride to the airwaves. Representing two vibrant provinces of Bicol, Conyo Bicolano from Camarines Norte and Nicole Hyala from Camarines Sur have become iconic voices in Philippine radio, captivating listeners with their wit, relatability, and unmistakable Bicolano charm.

Conyo Bicolano, whose real name is Gregy Nillo, first captured public attention through comedic and culturally rich content on social media. Hailing from Daet, Camarines Norte, he began as a digital native, creating humorous skits, series, and dubs that highlighted the quirks, expressions, and everyday struggles of a typical Bicolano youth and culturally inclined way of life. With his signature mix of conyo Taglish and local Bicol dialect, he created a unique brand of humor that resonated not only with fellow Bicolanos but also with a broader Filipino audience seeking authentic regional representation.

What made his rise remarkable was how he celebrated his roots unapologetically. He would often say, “Bicolano ako, at Uragon ako—like super legit and all!” His unapologetic pride in being both “conyo” and Bicolano created a new archetype: the modern provincial millennial—educated, tech-savvy, culturally rooted, and effortlessly funny. As his follower count soared, so did his opportunities. But perhaps none were as life-changing as the transition from the digital screen to radio airwaves.

It wasn’t long before his digital presence caught the attention of radio producers. At a time when radio networks sought to revitalize their content and engage younger audiences, Conyo Bicolano represented the perfect fusion of traditional charm and modern humor. He was soon invited to join the dynamic world of FM radio—an industry that has long been dominated by charismatic, larger-than-life voices, specifically, in 90.7 Love Radio – Manila. And in an unexpected but brilliant twist, he was partnered with one of the most iconic names in the industry: Nicole Hyala.

Nicole Hyala, a household name and long-time DJ of Love Radio Manila, is beloved for her loud, sassy, and comedic personality. Having roots from Camarines Sur, she rose to fame with her segment “Tambalan” alongside Chris Tsuper, where their on-air chemistry and hilarious antics made their show one of the highest-rated programs in Philippine FM radio history.

Known for her witty punchlines and down-to-earth advice to love-struck listeners, Nicole Hyala has long represented the voice of the masses—especially those looking for comfort, laughter, and a little bit of crazy to brighten their day. Despite her immense success in Manila, she never forgot her Bicolano heritage, often proudly referencing her roots and the values instilled in her from the memories of her younger self in Camarines Sur.

The pairing of Conyo Bicolano and Nicole Hyala was unexpected—but electric. It was a marriage of generations and platforms: digital meets traditional, Norte meets Sur, fresh content meets seasoned experience. The chemistry between them was instant. Conyo Bicolano brought a new flair to the radio booth with his relatable millennial take on love, life, and regional culture, while Nicole Hyala remained the fiery, wisecracking, big-sister voice that generations have come to love.

Conyo Bicolano and Nicole Hyala represent more than just entertainment—they symbolize a shift in the media landscape. For so long, mainstream platforms were dominated by Manila-based voices. But their partnership proves that regional talents can thrive on national platforms without shedding their roots. They have become champions of authentic regional representation, paving the way for other aspiring voices from the provinces.

In the end, the story of Conyo Bicolano—from a content creator in Daet to a radio personality alongside the legendary Nicole Hyala—is a testament to how passion, creativity, and staying true to one’s identity can carve out a space in even the most traditional industries. Together, they remind us that the Bicolano voice is not only strong—it’s hilarious, heartfelt, and absolutely unforgettable.

With their undeniable chemistry and the way they effortlessly complement each other, it’s hard not to wonder—are we witnessing the birth of a new tambalan? 

Only time will tell—but for now, we’re definitely intrigued.

Edwin A. Datan Jr.

News Editor